- wholesaler-sponsored voluntary chain
- A vertical marketing system initiated by a wholesaler, in which a group of independent retailers participate in a relationship linked to the wholesaler supplier.
Big dictionary of business and management. 2014.
wholesaler-sponsored voluntary chain
Look at other dictionaries:
marketing — /mahr ki ting/, n. 1. the act of buying or selling in a market. 2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling. [1555 65;… … Universalium
PUBLISHING — This article is arranged according to the following outline: general publishing The Dutch Jerusalem in germany and austria in scandinavia in italy in france in czechoslovakia in yugoslavia in romania in hungary in poland in russia in spain and… … Encyclopedia of Judaism
